Alfa Romeo unveils hybrid electric SUV with NFT technology

By Raffaele Redi
• Updated

The NFT will function as a form of logbook for secondhand sales

Alfa Romeo has become the first automaker to build and sell a car that comes with its own NFT digital certificate.

The Italian and French automaker, which is owned by Stellantis (formerly Fiat Chrysler), has unveiled a new hybrid electric SUV, the Alfa Romeo Tonale, in which it is debuting NFT technology – an innovation in the automotive sector. The technology is based on the ‘blockchain card’ concept, a confidential and non-modifiable record of the main stages in the life of an individual vehicle.

“This distinctive off-board feature emphasises the innovative nature of Alfa Romeo. Upon customer’s consent, the NFT will record vehicle data, generating a certificate that can be used as a guarantee of the car’s overall status, with a positive impact on its residual value,” explained the carmaker.

“On the pre-owned car market, NFT certification represents an additional source of credibility for owners or dealers to count on. In the meantime, buyers will be reassured in their choice of a secondhand car,” said Alfa Romeo.

The Alfa Romeo Tonale

The Tonale is the first plug-in hybrid SUV that Alfa Romeo has produced. It also marks the debut of the brand in the premium compact SUV segment, in an effort to compete with German carmaker BMW, a direct rival.

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“La Metamorfosi has begun: Alfa Romeo Tonale, is the first model of a new era and the first step towards the future of Alfa Romeo,” tweeted the car maker.

“The Tonale concept vehicle is equipped with the highest levels of technology to ensure a connected, comfortable and dynamic user experience, while keeping the pleasure of a sporty drive at the forefront,” it said.

Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history, including the Spider, the Giulietta and the Duetto.

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