Amazon India said it will open 10 new warehouses in the country and begin offering auto insurance, helping the e-commerce giant to bolster its presence in a key market.

With the expansion, Amazon will have over 60 warehouses or fulfilment centres across 15 Indian states with an area equivalent to more than 100 football fields, the company said in a blog post.

The new warehouses will be set up in 10 Indian cities including its capital Delhi as well as Mumbai and Bengaluru, it added.

India is one of the fastest-growing markets for Amazon but one where it has also had to face regulatory hurdles, and a backlash from traders over accusations of offering discounts.

Amazon also said that its local payments arm, Amazon Pay, has partnered with private firm Acko General Insurance to offer car and motor-bike insurance. India is the first market where Amazon offers such a financial service.

The insurance is currently available on Amazon’s app and mobile website.

Customers of Amazon’s Prime loyalty programme, which provides free movies and music streaming as well as faster deliveries for an annual 999 rupees ($13.36, £10.49) will get extra benefits and more discounts, Amazon said.

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