Apple reportedly looking to build Google search alternative

The US Department of Justice (DOJ) has launched a case over payments that Google makes to Apple to be the iPhone’s default search engine

Apple is said to be increasing its efforts to develop its own search technology as US regulators look into the multi-billion-dollar payments that Google makes as its default search engine.

In the latest iPhone version, iOS 14, Apple has started to show its own search results instead of Google’s and link directly to websites when users type queries from its home screen. 

Last week, the US Department of Justice (DOJ) launched a case over payments that Google makes to Apple to be the iPhone’s default search tool.

The DOJ says that Google pays Apple between $8bn and $12bn per year to be the default search engine on Apple products.

The DOJ case has reportedly added urgency to Apple’s new search-engine efforts.

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Apple has recruited a number of search experts in recent years including Google’s head of search, John Giannandrea, in April 2018.

Apple has stuck with Google as the iPhone’s default search engine for more than a decade now.

Neither of the tech giants have commented on the matter. 

FURTHER READING: Google sued by DOJ in antitrust suit

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