Apple to launch its first online store in India

The online store, launching on Wednesday 23 September, will make 'specialists' available to customers

Apple is launching its first online store in India next week, offering the same experience found in its store locations around the world.

The company currently sells its products in India through third-party vendors and businesses such as Amazon and Walmart’s Flipkart.

Through the online store, which will launch on Wednesday 23 September, Apple “specialists” will be available to help with all products from custom-configuring any Mac to setting up new devices, the company said.

Customers can also get advice, guidance, and learn about new products directly from Apple, both in English and one of India’s most common spoken languages Hindi.

As the busy festive season approaches in India, Apple said they will also make signature gift wrap and personalised engraving available for select products. 

Engraving of emoji or text in a range of Indian languages including Gujarati, Marathi and Tamil will also be available for AirPods, and English engraving will be available for iPad and Apple Pencil.

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Apple has had its operations in India for more than 20 years, and the company’s ongoing investment support almost 900,000 jobs across the country.

The tech giant most recently launched a virtual fitness service and Apple One, a bundle of all its subscriptions alongside a new Watch series. 

FURTHER READING: India’s Flipkart to create 70,000 new seasonal jobs

FURTHER READING: Amazon and middle east sovereign wealth funds in talks to buy stakes in Reliance Retail

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