Art dealer creates first NFTs platform operated by a gallery

By Raffaele Redi

The first auction on 24 September featured four NFTs by Italian artist Francesco Clemente

NFTs by Viyo Schnabel Gallery                                 
NFTs by Viyo Schnabel Gallery – Photo: artoffical.com
                                

Art dealer Vito Schnabel, chairman of VaynerX Gary Vaynerchuk and CEO of VaynerSports A.J. Vaynerchuk, launched ArtOfficial, the first NFT platform created by an art gallery for NFTs.

The online platform, created to exhibit and sell original works by leading and emerging artists exploring new mediums – including digital artwork and NFTs – is the first independent NFT auction site operated by a commercial gallery.

“The platform’s name is a play on the word ‘artificial’, suggesting a challenge to the conventional, entrenched hierarchies that have long-privileged painting and sculpture over the many other experimental forms of expression embraced by contemporary artists,” said its creators.

“It aims to broaden the experience of digital art and make the mechanisms of its acquisition more accessible and transparent for the public,” said Schnabel.

The first auction

The first auction, started on 24 September and live until 4 October, featured four NFTs created by Italian artist Francesco Clemente, famed for his portraits of cultural luminaries, from legendary writers like Allen Ginsberg, Salman Rushdie and Toni Morrison to supermodels like Christy Turlington to fellow artists like Jean-Michel Basquiat.

Each of the NFT works on sale on the platform is accompanied by some live experiences. For instance, the buyer of Milarepa’s Dream – which at the time of writing is worth ETH10 or around $31,000 – will have the opportunity to sit for a portrait with the artist and receive the final watercolour painting.

According to Artnet, in its first few months ArtOfficial will debut the first-ever opera NFT by artist Mason Bates, as well as works by artists including Robert Nava, Ariana Papademetropoulos, Julian Schnabel and Gus Van Sant.

ArtOfficial did not immediately respond to a request for comment.

Further reading: Time Magazine inaugurates TIMEPieces NFTs

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