Burberry enters NFT marketplace

The 165-year-old luxury fashion goods seller gets its first taste of non-fungible tokens (NFTs)

Burberry shopfront                                 
Shopfront of luxury goods seller Burberry in London – Photo: Shutterstock

Burberry, the 165-year-old luxury fashion goods seller, has announced a partnership with game technology studio Mythical Games to launch a non-fungible token (NFT) collection for its new game, Blankos Block Party.

Burberry described this partnership as a “first”,  adding that the move is “paving the way for the future of digital ownership in gaming”. Blankos Block Party is a multi-player game that features “digital vinyl toys” known as Blankos, which “live on a blockchain”.  

Players will be able to explore a cartoon-style world while playing as protagonist Sharky B. Sharky B is an NFT that can be bought, upgrade and sold within the Blankos Block Party marketplace.

As part of this collection, Burberry will launch its own branded in-game NFT accessories, including a jetpack, armbands and pool shoes. Sharky B can also be trained to learn new skills such as increased speed and agility.

Other fashion brands jumping onto the NFT bandwagon

Along with Burberry, other well-known fashion brands such as Louis Vuitton, Dolce & Gabbana and Gucci are either launching or planning to launch non-fungible tokens (NFTs).

To mark the 200th anniversary of its founder's birth, luxury brand Louis Vuitton is launching a game app that sees the brand’s mascot Vivienne journey to Paris. It features 30 NFTs that can be collected by players along the way. 

Vivienne’s journey is perhaps a nod to the fashion brand’s founder, designer and businessman Louis Vuitton’s own journey. After being orphaned in 1835 at the age of 14, he left his hometown of Anchay, France, to walk on foot to Paris, where he would later set up his business.

The Louis Vuitton NFTs are collectable, but are not for sale. The mobile game app is called 200 Anecdotes.

Dolce & Gabbana has also tweeted announcing the partnership with the UNXD marketplace to launch NFT wearables. The Italian high-fashion brand has named its debut collection 'Collezione Genesi' (Genesis Collection), Vogue reported.

Gucci, which recently got a taste of the gaming world by releasing a pair of $12 digital sneakers, told Vogue that it is only “a matter of time” before it releases an NFT. The game is set to be released on 11 August.

Further reading: Louis Vuitton to launch NFT game

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