Chelsea FC announces WhaleFin as sleeve sponsor

Amber Group will become the football team’s first digital asset partner

Chelsea FC club crest                                 
Chelsea FC will wear the WhaleFin logo on its shirts – Photo: Alamy

Chelsea Football Club (FC), currently third in the English Premier League, has announced Amber Group as the team’s first digital asset partner, with the WhaleFin logo, the company’s flagship crypto platform, to be placed on the sleeve of the Chelsea kit.

The WhaleFin logo will be worn on the sleeve of both the men’s and women’s teams from the start of the 2022/23 season.  

Amber Group, a digital asset company, states that WhaleFin “is an all-in-one platform that serves as a gateway to crypto finance for everyone”.

Amber Group wishes to raise the profile of WhaleFin via its partnership with Chelsea.

A ‘sustainable future for all’

Both Chelsea and Amber Group will work together on a series of sustainability initiatives as Amber Group is committed to building a “sustainable future for all”.

Amber Group has already partnered with the Whale and Dolphin Conservation, a wildlife charity that is dedicated to the worldwide conservation and welfare of all whales, dolphins and porpoises, and Moss Earth, a charity that aims to offset people’s carbon footprint.

Amber Group is planning to broaden its support of sustainability initiatives globally.    

‘A watershed moment’

Amber Group CEO Michael Wu said: “Our partnership with Chelsea FC is a watershed moment as we embark on the next stage of our growth globally. With the beautiful game’s ability to rally a global audience regardless of culture, language and nationality, we are excited to showcase the full potential of digital assets to an international audience.

“With a storied club history backed by a world-class team, Chelsea FC is a class act that we are proud to partner with, as we bring digitisation and crypto finance to global users. We are thrilled to be associated with one of the best teams in the English Premier League, and we look forward to unlocking new sporting experiences for football fans around the world.”

Guy Laurence, chief executive of Chelsea FC, said: “This is a hugely exciting partnership for the club, which aligns us with one of the most advanced digital asset companies in the world. As Amber Group continue to expand coverage of their platform globally, they will not only speak to the hundreds of millions of loyal Chelsea fans around the globe but also be seen by the billions who tune into the Premier League each season.”

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