Colgate launches first recyclable toothpaste tube

Company will share technology to help make recyclable tubes an industry standard

Colgate is the first toothpaste brand to launch a recyclable tube, but customers will have to pay through the teeth for it.

The Smile for Good toothpaste – which comes in two varieties: whitening and protection – is double the price of the brand's similar products, with a suggested retail price of £4.99.

However Colgate-Palmolive is hoping that, despite the hike in price, the new technology will "transform one of the most widely used forms of plastic packaging".

The Smile for Good tube is made from High Density Polyethylene (HDPE), which is the same plastic used to make milk bottles.

The company’s design team managed to combine different types of laminate to make the tube squeezable, while meeting recycling standards

Colgate-Palmolive said it will share its technology with competitors to help make recyclable tubes an industry standard

Smile for Good is part of the company's plan to ensure all its packaging is 100 per cent recyclable by 2025.

What is your sentiment on CL?

80.52
Bullish
or
Bearish
Vote to see community's results!

"Colgate wants to make tubes a part of the circular economy by keeping this plastic productive and eliminating waste," said Colgate-Palmolive CEO Noel Wallance. "If we can standardise recyclable tubes among all companies, we all win.

"We want all toothpaste tubes – and eventually all kinds of tubes – to meet the same third-party recycling standards that we've achieved. We can align on these common standards for tubes and still compete with what's inside them."

The contents of Smile for Good is also an industry first, as it’s the first toothpaste to be certified by the Vegan Society. Each ingredient is listed on the front of the pack.

Smile for Good will launch in UK stores Sainsbury's, Boots, Superdrug, Wilko, Waitrose, Ocado, and on Amazon this month, January 2020. It is then expected to be rolled out in UK supermarkets Tesco and Morrisons stores next month, February 2020.

FURTHER READING: The war against plastic could be a boon for investors

FURTHER READING: Sky launches $2m zero-waste shopping deliveries

The material provided on this website is for information purposes only and should not be regarded as investment research or investment advice. Any opinion that may be provided on this page is a subjective point of view of the author and does not constitute a recommendation by Currency Com Bel LLC or its partners. We do not make any endorsements or warranty on the accuracy or completeness of the information that is provided on this page. By relying on the information on this page, you acknowledge that you are acting knowingly and independently and that you accept all the risks involved.
iPhone Image
Trade the world’s top tokenised stocks, indices, commodities and currencies with the help of crypto or fiat
iMac Image
Trade the world’s top tokenised stocks, indices, commodities and currencies with the help of crypto or fiat
iMac Image