Collectables: Baby Shark NFT to be dropped, Care Bears expected in 2022

By Raffaele Redi

Pinkfong’s Baby Shark was the world’s most viewed video in YouTube history

CareBears CheerBear                                 
The multicoloured bears were originally painted in 1981 by artist Elena Kucharik - Photo: Business Wire
                                

 SmartStudy, creator of Baby Shark and Pinkfong, will drop the first Baby Shark NFT collection on the MakersPlace platform tomorrow.

The six-piece collection, which includes one unique piece and five limited edition pieces, features Baby Shark and his family in original, loopable animations inspired by holographic collectors’ playing cards. Each piece is accompanied by a piece of audio that references the genre-defining song and its iconic vocal.

“The unique piece, titled ‘Baby Shark N1’, is a one-minute-long digital art piece that features Baby Shark as he journeys through a newly reimagined dream-like underwater world, seen through a lens that portrays Baby Shark in a captivating new light,” said the company.

The winner of that unique piece will be gifted a custom vinyl created by Pinkfong exclusively for the NFT. It will feature music from the digital piece along with accompanying artwork.

Since it's debut on YouTube in June 2016, Baby Shark has earned a Diamond certification from the RIAA based on sales of more than 11 million copies. The song peaked at No. 32 on Billboard’s Hot 100. It’s also the most-watched YouTube video of all time with over 9.7 billion views to date.

Dannie Chu, MakersPlace co-founder and CEO, says: “Over the last year we have seen strong demand from our community for music-inspired NFTs. We want to expand our offerings in this space by providing the platform, tools and curatorial support to help bring great audio-visual works to life on the blockchain.”

The Care Bears NFTs

Meanwhile, Miami-based platform RECUR and Care Bears announced a multi-year NFT partnership to bring the iconic bears from Care-A-Lot into the metaverse.

The dedicated experience, launching in the first half of 2022, will allow fans to buy, collect and trade Care Bears NFTs as digital products and collectables, including brand new, never-before-seen Care Bears.

A spokesperson told Currency.com that their floor price will be under $100.

Trevor George, Co-CEO of RECUR, stated: “We are reimagining 40 years of Care Bears through this partnership and can’t wait to bring the bright, colourful and emotionally exuberant IP of this iconic brand to the metaverse.”

Robert Prinzo, Head of Global Licensing, Cloudco Entertainment, said: “For nearly 40 years, the Care Bears have been building a diverse, global community of fans of all ages. The Care Bears’ key messages of sharing, caring, and inclusivity are seen throughout all of our collaborations, and we pride ourselves on aligning with partners that can create products that keep our fans excited.”

Further readings:

Marvel unveils Spider-Man NFT

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