Croatia’s largest supermarket chain accepts cryptos

The supermarket's online store will now accept nine cryptos

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Croatia flag - Photo:Alamy

Konzum, Croatia's largest supermarket chain, is now allowing customers to pay for goods using cryptocurrencies on their online store.

This now means shoppers can buy groceries, hygiene and household items using cryptos as well as other items from the other 12,000 products in the supermarket’s online store.

It is also possible to buy cryptos from Konzum’s online store “free of charge”.

The supermarket chain can now accept cryptos online as it is working in cooperation with Electrocoin and its PayCek system, the first Croatian payment processor for cryptos.

The online store will now accept nine cryptos, bitcoin (BTC), ethereum (ETH), bitcoin cash (BCH), EOS, DAI, ripple (XRP), stellar (XLM), tether (USDT) and USD Coin (USDC).

Crypto payments made “simple”

Once the customer has come to the end of their product selection, they will be able to choose the crypto payment option if they wish to do so.

After they have picked which crypto they have decided to pay in, a QR code and payment address will be generated. Once the customer scans the QR code, they can pay with the crypto they have selected.

A confirmation email sent by PayCek will then be sent to the customer and Konzum will send an invoice for the products.

As cryptos are known to be volatile, the PayCek system will “guarantee the buyer a fixed exchange rate equivalent in time to initiate the transaction, sufficient for its successful execution at no additional charge”.

Konzum always monitors global trends

Uroš Kalinić, member of the management board of Konzum for Finance and IT, said: “The introduction of cryptocurrency payments is another indicator that Konzum is constantly monitoring global trends, introducing innovations and setting the standard in the retail sector. As the largest retail chain in Croatia, which in its almost 65-year history is a continuous leader in the domestic market in terms of business results and technological achievements, we are proud to be leaders in another area that is rapidly developing and dictating the future.

“We continue to invest in the development of innovations and technologies in order to remain the first choice for our customers and as a next-generation retail chain to provide a premium shopping experience.”

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