Crypto.com and UFC unveil second NFT collection

The NFTs will commemorate championship titles bouts for male and female UFC fighters

A woman holds aloft a white card with the letters UFC, which stands for Ultimate Fighting Championship                                 
A ring girl holds up a UFC sign during UFC Fight Night 147 at The O2 Arena, London – Photo: Alamy
                                

Crypto.com the world’s fastest-growing cryptocurrency platform and the mixed martial arts organisation, the Ultimate Fighting Championship (UFC), are to commemorate the UFC 269 event by unveiling a two-part non-fungible token (NFT).

In July, UFC and Crypto.com signed a multi-year agreement that meant Crypto.com would place its branding on fight kits worn by UFC athletes during competitions, as well as on clothing (shorts, sports bras and hoodies) worn by training staff. It has also been integrated into UFC content on both linear and digital platforms, including live broadcasts, pay-per-views and UFC-owned social media channels.

Then in November, a further expansion of their partnership was announced with the launch of an exclusive series of UFC NFTs. Crypto.com offered a “wide variety” of UFC NFTs that will include unique fighter collections, fight night artwork, posters, championship belts and artists collaborations.

The UFC NFTs became available on Crypto.com on the 4 November, and featured limited edition collectibles, such as championship belts and fighter posters based on the rematch between Kamaru Usman vs Colby Covington, which took place on the 6 November at Madison Square Garden in New York.

The UFC 269

The second NFT collection will feature contenders from the UFC 269, which will see Charles Oliveira vs Dustin Poirier fight it out for the Lightweight Championship title and Amanda Nunes vs Julianna Peña for the Women’s Bantamweight Championship title.

Both fights will be shown on 11 December. The NFT drop for the event comes on the 6 December at 13:00 UTC with 3,000 NFTs “of shards, posters, and belt plates that are randomly distributed among surprise packs and vary in rarity.”

They will be priced at $40 each and tradeable on the Crypto.com NFT Marketplace. People can buy a maximum of two packs during the drop and those who collect certain UFC 269 NFTs by 12 December will automatically be entered into the UFC 269 Collection Sweepstakes where people can win exclusive UFC prizes.

UFC is the fastest growing sport in the world

When Crypto.com and UFC originally announced the launch of the NFTs, Steven Kalifowitz, chief marketing officer at Crypto.com, said: “UFC is the fastest growing sport in the world, and NFTs are simultaneously surging in popularity as fans look for new and unique ways to connect with the sport, the fighters and the broader UFC community.

”UFC has been an amazing partner, and we’re excited to expand our relationship while ensuring that the fighters themselves are benefitting directly, an integral part of our commitment to ensuring that crypto is a tool for financial empowerment for all.”

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