Crypto.com named official partner of South American Football Confederation

Crypto.com found that 40% of South Americans said they are interested in buying cryptos

Crypto.com app seen on the smartphone screen placed on top of a pile of bitcoins                                 
Fast-growing crypto platform Crypto.com is partnering with the South American Football Federation to reach growing crypto users – Photo: Alamy
                                

Crypto.com, the world’s fastest-growing crypto platform, has signed a multi-year partnership with the South American Football Confederation (CONMEBOL) Libertadores, the governing body of South American football, to become the official partner of the Confederation during the 2023–2026 cycle.  

In addition, Crypto.com will become one of the official non-fungible tokens (NFT) licensees of the CONMEBOL Libertadores from 2022. CONMEBOL and Crypto.com will develop NFTs associated with the intellectual property (IP) of CONMEBOL Libertadores on Crypto.com's NFT platform.

Due to Crypto.com being the official partner, it will become the first brand integrated into the virtual assistant referee (VAR) feature. The company will also benefit from brand exposure in various stadiums and broadcasts of the CONMEBOL Libertadores.

Latin America “leading the way in embracing cryptos”

José Manuel Astigarraga, secretary general of CONMEBOL, said: “CONMEBOL is always working to be a leading and cutting-edge institution. We are sure Crypto.com upholds that same philosophy as the industry leader. We are convinced this partnership will be to the benefit of South American football and also for this thriving company.”

Kris Marszalek, co-founder and CEO of Crypto.com, said: “The CONMEBOL Libertadores is the peak of South American club football – this exciting, beautiful game of highs and lows brings us together like nothing else.

“Our research shows Latin America is leading the way in embracing cryptocurrency, with 40% of Latin Americans saying they are interested in buying crypto in the near future. Naturally, we were eager to support the continent’s most important football competition, adding to our world-class portfolio of sports sponsorships.”

Crypto.com and major sports

In September, Crypto.com signed a deal with French football giant Paris Saint-Germain (PSG), starting off with a multi-year partnership agreement whereby it became the first official cryptocurrency platform partner of the club.

In July, Crypto.com signed a long-term sponsorship deal with mixed martial -arts organisation Ultimate Fighting Championship (UFC). The multi-year agreement allows Crypto.com to place its branding on fight kit worn by UFC athletes during competitions, as well as on clothing (shorts, sports bras and hoodies) worn by training staff.

Additionally, Formula One (F1) – the highest class of international auto racing for single-seater formula racing cars – announced the Crypto.com Overtake Award in August. The winner of the award will be the driver who has made the most overtakes during a racing season.

According to F1, the award “is the first of its kind, designed to celebrate the bravery exhibited by drivers who make bold moves in pursuit of success”.

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