DC offering free NFTs for those who attend virtual event

In a similar move to Marvel, DC will be releasing NFTs – these ones, however, will be free

iPhone with DC Comics logo on the screen                                 
DC Comics is to offer free NFTs – Photo: Shutterstock

Comic book publisher DC, in partnership with Palm NFT Studio, will be offering fans a free non-fungible token (NFT) for those who sign up and register for DC FanDome, a global virtual event.

When fans subsequently share on social media that they have attended DC FanDome, they will receive a second free NFT. DC FanDome is due to take place on 16 October.

Batman, Superman, Green Lantern, Wonder Woman and Harley Quinn will all be released as NFTs. Every character will have three separate covers, each with a different level of rarity, such as common, rare or legendary.

“One of the largest NFT drops ever”

In 2020, DC FanDome: Hall of Heroes saw 22 million views across 220 countries during a 24-hour period. DC believes this year’s attendance will surpass that of 2020 so, according to the comic book company, “this will be the first large-scale virtual event with registration powered by NFTs, and very likely one of the largest NFT drops ever”.

DC partnered with Palm NFT Studio because it sees the company as flexible and shares DC’s environmentally conscious approach. “Palm’s blockchain provides a 99.99% reduction in energy usage compared to proof-of-work (PoW) systems, while enabling DC’s platform to mint millions of NFTs for fans with near zero cost,” the publisher said.

“This drop pays homage to our 87-year history”

Jim Lee, chief creative officer and publisher at DC, said: “We spent a lot of time on how to translate and adapt these classic covers into a 21st century format such as NFTs. This drop pays homage to our 87-year history while visualising a future in which NFTs play a foundational role in novel ways of interacting with DC content and unlocking new experiences.”

Dan Heyman, co-founder of Palm NFT Studio, said: “It’s immensely rewarding to work with a partner like DC who understands that blockchain is more than a technology, it’s a sustainable storytelling tool that can reshape the relationship between creators and fans. What does it mean to be a fan? What does it mean to be a collector? These are age-old questions that we get to watch creators like DC answer in brand new ways every day.”

VeVe and Marvel

In August, VeVe, the digital collectible app, teamed up with Marvel Entertainment for Marvel Month, which saw the company release a series of NFTs. Spider-Man, Captain America, Fantastic Four and certain Marvel comic books were all released as non-fungible tokens.

Within 24 hours of launching the Spider-Man NFTs on the VeVe app, all 60,500 premium-licence digital statues, which were priced between $40 (£29) and $400 (£291), sold out.

To celebrate its 82nd birthday on 31 August and conclude Marvel Month, Marvel Entertainment launched its final NFT of Captain America and The Amazing Spider-Man #1 comic book on VeVe.

Further reading: As China’s crypto ban bites, NFTs thrive in Hong Kong

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