England’s National League considering an NFT partner
Cash-starved league hopes non-fungible tokens could bolster funding for its clubs
England’s National League is in talks over appointing an official non-fungible token (NFT) partner.
If an NFT partner was taken on, football clubs in the league would be expected to promote the NFTs via Twitter twice a month, reports The Athletic.
The National League represents the fifth highest tier of the English football league system. Just beneath this is the National League North and National League South, which features a mixture of both professional and semi-professional clubs.
Potential new revenue stream
The England National League has limited resources when compared with England’s professional leagues, so NFTs were discussed by the National League as a way of providing a potentially new revenue stream.
The Covid-19 pandemic damaged the National League financially with only 2.5 million fans attending matches during the 2021/22 season. In contrast, the Premier League attracted more 15 million fans during the same period. As well as six National League clubs Wrexham, Stockport County, Notts County, Chesterfield, Southend United and Grimsby Town only attracting average audiences of over 5,000 each.
Teams with NFT agencies
In February, a Turkish and Polish football club formed a partnership with Capital Block, the only dedicated sports and entertainment NFT agency.
Trabzonspor, a Turkish football club in the Süper Lig, the top tier of Turkish football, and Legia Warsaw a Polish football team that plays in the Ekstraklasa, the top tier of Polish football, signed up to the Capital Block deal to develop an NFT strategy for fans of both teams.
Capital Block will also develop an NFT roadmap for the clubs as well as providing guidance on how to build an NFT strategy based around its fans.