General Mills stock analysis: buy or sell after results?

Charts suggest that General Mills could rally in the short term

Cereals                                 
General Mills reported a slowdown in demand for cereals, cooking sauces and snacks. Pic - Shutterstock
                                

For the first quarter ended 29 August 2021, General Mills reported sales of $4.54bn and adjusted earnings of 99 cents per share. According to The Street, both the topline and the bottom line were ahead of analyst estimates surveyed by FactSet, who on average projected revenue of $4.3bn and earnings of 89 cents per share.

An increase in the adoption of cats and dogs by people during the pandemic to ease their stress boosted revenues of the pet foods unit by 25%. This helped offset the slowdown in demand for cooking sauces, cereals, snacks and baking products compared to last year’s peak.

Chief executive Jeff Harmening said, according to Reuters: “The current operating environment is as dynamic as we’ve experienced in at least the last decade.”

For fiscal 2022, General Mills estimates organic net sales growth to be toward the higher end of its previous guidance range of a 1%-to-3% decline.

Arun Sundaram, equity analyst at CFRA Research, said in a note on Wednesday, reported in the  StarTribune: “We also note [General Mills] is prepared to take additional pricing actions if cost inflation intensifies.”

The consensus analyst price target for General Mills, according to Yahoo Finance, is $63.28. Could General Mills stock go up and hit its expected target price? What do the charts suggest? Read our GIS stock analysis to find out.

General Mills share price technical analysis: weekly chart

General Mills share price technical analysis: weekly chart

General Mills’ stock price has been trading in a large symmetrical triangle for the past many months. Both moving averages have been criss-crossing each other inside the triangle and the relative strength index (RSI) is near the midpoint, indicating indecision among bulls and bears. 

The stock has rebounded off the support line of the triangle and bulls are attempting to push and sustain the price above the moving averages. If they succeed, the stock could rally to the resistance line, which may again act as a stiff hurdle.

If the price turns down from this resistance, the stock could extend its stay inside the triangle for a few more weeks. 

The next trending move is likely to start after a break above or below the triangle. If bulls drive and sustain the price above the triangle, the stock could start its northward journey toward the pattern target at $81.38.

On the other hand, if the price turns down from the current level and breaks below the triangle, the stock could drop to $50 and then to the pattern target of $39.58.

General Mills share price technical analysis: daily chart

General Mills share price technical analysis: daily chart

General Mills’ stock price has been declining inside a falling wedge pattern for the past few days. The bulls are currently attempting to push and sustain the price above the wedge.

If they manage to do that, the stock could rally to $61.50. This level had acted as a strong resistance on 30 June and 20 July, hence the bears may again attempt to defend it aggressively.

If the price turns down but bounces off the moving averages, the possibility of a break above the resistance increases. Such a move could clear the path for a possible rally to $64.50.

The moving averages are close to completing a bullish crossover and the RSI has jumped into the positive zone, indicating that buyers have the upper hand.

This bullish view will invalidate if the price turns down from the current level or the overhead resistance and breaks below $57.36.

General Mills: stock buy or sell at these levels?

General Mills’ share price analysis shows that the stock is attempting to break above the falling wedge pattern. If that happens, the stock could turn short-term positive and rally toward $64.50. Alternatively, a break below $57.36 could attract aggressive selling.

The views and opinions expressed in the article are those of the author and do not constitute trading advice. Trading and investing involve substantial risks and you should always do your own research or contact your financial adviser before arriving at a decision. Never invest more than you can afford to lose.

Trade General Mills stock: General Mills shares price

General Mills
Daily change
62.02
Low: 61.82
High: 62.39

Further reading: Global food prices at highest in over a decade, reveals UN

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