Google’s cloud gaming service Stadia launches

Gamers can play without discs or downloads, consoles or gaming PCs

0'>Google has launched a cloud gaming service that will initially stream 10 computer games across 14 countries.

Stadia will allow gamers to play big-budget games without discs or downloads, consoles or gaming PCs as the service will let users stream the games bought on servers in the cloud.

While Nintendo’s Switch sold 1.5 million units in its opening weekend in 2017, Google suggests that it will have a potential customer base of hundreds of millions from day one across north America and western Europe.

“We are very confident we can reach the widest audience,” said Phil Harrison, the head of Stadia.

In the UK Stadia costs £119 as a one-time purchase and includes chromecast ultra and three months of Stadia Pro. Monthly the cost is £8.99.

Stadia allows users to instantly enjoy games in up to 4K resolution on the TV without a console. It can also be played across laptops, desktops, Pixel 3 and Pixel 3a with cross-screen early access.

It works across various connections from 35 Mbps down to a recommended minimum of 10 Mbps.

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Google promises at least a dozen more games to arrive on Stadia before the end of the year.

At the same time, Nintendo has unveiled its first Japanese store in Tokyo’s Shibuya shopping district.

The Nintendo store based in the fashion-focused Parco department store is the latest move into the mainstream for Japan’s gamer culture and gives Nintendo a key location to attract more “casual fans”.

FURTHER READING: Stocks in Nintendo rise as Q2 profits more than double

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