Jack Dorsey’s first tweet is the most popular NFT on Google

By Raffaele Redi

The second most popular NFTs on Google were from the ‘Hashmasks’ collection

Pixel art character                                 
Surprisingly, Crypto Punks are expensive but not very popular – Photo: Shutterstock
                                

The most searched-for NFT on Google in 2021 was ‘the first tweet’ according to TRG Datacenters, which used Google Trends for its research.

Just a few words from Twitter founder Jack Dorsey: “just setting up my twttr” comprise the first tweet ever, published in March 2006. It was auctioned off for charity in March 2021 and won by Sina Estavi, a Malaysian based buyer, who payed $2.9m for it.

Surprisingly, the second most popular NFTs on Google were from the ‘Hashmasks’ collection, a living art collectable put together by more than 70 artists worldwide and made up of 16,384 unique digital portraits. One of the pieces sold with a 100,000% profit over 3 days.

The most expensive piece of the Hashmasks’ collection is worth around $636,000. Nothing compared to the fifth in the most popular NFTs chart. ‘Everdays: the First 5000 Days’ created by Mike Winkelmann, alias Beeple, is a collage of 5000 images and sold for $69m in February 2021 by the British auction house Christie’s, making it the most expensive NFT sold to date.

Crypto Punks are expensive but not very popular

Interestingly, data from the TRG Datacenters show that the most expensive and trendy NFTs are less popular on Google, suggesting that collections such as Crypto Punks and Bored Ape Yacht Club are desirable only for a handful of collectors.

The latter is not even in the top ten. Meanwhile, the most expensive and one of the best projects in 2021 according to Currency.com, CryptoPunk #7805, sold for $7.5m ranked just eight in the most-searched-for chart.

According to TRG Datacenters, the other seven of 10 most searched for NFT art pieces from 2021 were: Doge NFT, sold for $4m; Grimes NFT, sold for $6m; Rick and Morty NFT, sold for $1.6m; Crossroads NFT, sold for $6.6m; CryptoPunks #7804, sold for $7.5m; Genesis estate NFT, sold for $1.5m; World Wide Web Source Code NFT, sold for $5.4m.

Waiting for low emissions NFTs

The most popular blockchain used is Ethereum, which utilises about 31 terawatt-hours of electricity a year, equivalent to the whole of Nigeria according to TRG Study.

Chris Hinkle, chief technology officer at TRG Datacenters, said: “NFTs rely on blockchain technology which has an increasingly damaging effect on the environment with many of these digital assets using the same amount of energy as a small country.”

“Most NFTs are part of the Ethereum blockchain, which has been largely criticised because a single transaction has a carbon footprint equivalent to 140,893 Visa credit card transactions. Ethereum has promised to cut its energy consumption by 99% come early 2022. It’s critical that as NFTs grow in popularity they take steps to safeguard our environment.”

Further reading: The best NFT crypto projects in 2021

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