John Cena says his NFT sales were a ‘catastrophic failure’

Only 37 out of 500 available NFTs were sold – yet other sport-oriented NFTs have been more successful

American WWE wrestling champ and actor John Cena in New York                                 
WWE wrestling champ and actor John Cena said the idea of bundling his NFTs with other collectables failed – Photo: Shutterstock

John Cena, American professional wrestler of World Wrestling Entertainment (WWE) fame as well as an actor, television presenter and rapper, has commented on the dismal sales (only 7.4%) of his non-fungible token (NFT), stating that they were a “catastrophic failure”.

Cena’s comments were made at the 12 September at the Florida Supercon 2021, an annual comic book convention held in Miami and Fort Lauderdale, Florida.    

The 16-time world champion wrestler said it was a mistake to market his WWE NFTs as part of a package with physical collectibles such as a hat, shirt, wristband, belt, towel and an autographed picture, as only a very small amount out of the 500-gold package was sold.

Cena said: “I talk a lot about failure – this idea failed. Myself and the folks in the WWE thought $1,000 was a fair price point. We were wrong. We were absolutely wrong. We sold 37 of them. It was a catastrophic failure.”

Cena and WWE released two tiers of NFTs for the WWE star, with the other being a 24-hour auction of a “John Cena Platinum NFT”. The platinum NFT sold for $21,000 (£15,353), with the highest bidder also receiving tickets to WrestleMania 38 in Dallas or WrestleMania 39 in Los Angeles.

Kurt Angle’s and other wrestlers’ NFTs

Kurt Angle, WWE hall of fame star and former freestyle wrestling Olympic gold medallist, launched his first-ever NFT back in August.

Angle created his NFT in partnership with LuchaCoin, which unveiled its first Lucha NFTs in April 2021. Angle is not the first wrestler LuchaCoin has worked with, as the company has also partnered with Angelina Love, Gail Kim and El Phantasmo.

The Kurt Angle Gold Card NFT features the “greatest” moments in the wrestler’s life, such as the 1996 Olympic Games and his profesional wrestling championship runs.

According to Luchacoin, all 100 editions of the Kurt Angle Gold Card sold out, at the cheaper price of $150 (£109).

Purchasers of the NFT were also included in social media posts from verified Kurt Angle accounts on Twitter, Facebook or Instagram,  and received a personal video message and a Zoom meet and greet.

‘Dan the Man’ and Ethernity partnership

Dan Marino, a former American football quarterback for the Miami Dolphins, has announced a series of NFTs to launch on Ethernity, a digital platform that produces licensed, authenticated NFTs.

According to Ethernity, the quarterback embodies the company’s ethos of “authenticity, grit and determination, coupled with superb talent” from an athlete “who led a forward-looking franchise his entire career”. 

The football star tweeted to his fans to announce the release date of his “first ever authenticated” NFT on Saturday 18 September, with an opportunity to be entered into a raffle for the NFTs.

The NFTs were designed by Miami-based 3D artist Yoni Sonis. These include a rare Dan Marino NFT entitled: “Dan Marino: A Dolphin Forever” with only 13 editions available. 

Additionally, a “Dan Marino: Dan The Man” NFT has been released with 130 available at $999 (£730). There is also a “Dan Marino: Legendary” NFT with 500 available at $350 (£255) and a “Dan Marino: Epic” with 1,500 available at $50 (£37). 

Some include additional items such as a signed football jersey, helmet or football for one lucky purchaser.

Further reading: Manny Pacquiao launches NFT

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