Juventus renew partnership with Bitget as sleeve partner

In September 2021, Juventus announced Bitget was to be the club’s first official sleeve partner

Representation of cryptocurrency with Juventus football club logo in the background                                 
Juventus have renewed their partnership with Asian cryptocurrency exchange Bitget for the 2022/23 season – Photo: Getty Images
                                

Juventus Football Club (FC), the Turin-based team in Italy’s top tier football league Serie A, have renewed their partnership with Asian cryptocurrency exchange Bitget for the 2022/23 season.

In September 2021, Juventus announced that Bitget would be the club’s first official sleeve partner.

At the time, Juventus said the Bitget logo’s position on the shirt sleeve will receive “great visibility thanks to the large global audience that Juventus reaches” – while the agreement underlined the club’s focus on the future and the “most advanced technologies”.

Celebrated with a charity basketball session

Bitget celebrated the renewed partnership with Juventus by playing basketball in Los Angeles (LA) with Juventus players, such as Moise Kean and Wojciech Szczęsny.

The Juventus players alongside notable crypto traders from Bitget tried to shoot as many basketballs as possible into the hoop for charity.

After a day of basketball, the Juventus and Bitget team managed to raise $9,000 (£7,621) for DIY Girls, an LA non-profit organisation that aims to increase girls’ interest in science, technology, engineering, and mathematics (STEM).

‘Partnership with Bitget has been undoubtedly successful’

Giorgio Ricci, chief revenue officer (CRO) at Juventus, said: “Our partnership with Bitget has been undoubtedly successful. Bitget has confirmed once again their commitment to be close to the team by featuring on the club’s left sleeve, next to the hearts of Juventus players and fans. We are thrilled to extend our partnership with this innovative partner, who will again accompany us match by match.”

Bitget’s managing director Gracy Chen added: “We are honoured to be the Official Sleeve Partner for Juventus for the second year. It has been a nice and rewarding journey to partner with them, helping Bitget better engage in the sports space.

“We appreciate the impressive reputation and vast popularity of Juventus and believe those virtues will continue to help Bitget reach wider audiences and share its vision for the rest of the world.”

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