Landry’s restaurant group offers bitcoin loyalty programme

Hospitality company will also keep a portion of its corporate treasury reserve in bitcoin

Bitcoin flanked by a knife and fork                                 
Spend $250 and earn $25 worth of bitcoin – Photo: Shutterstock
                                

Landry’s restaurant group has partnered with New York Digital Investment Group (NYDIG), a crypto company that states it wants to “make bitcoin a universal option for billions of people worldwide”, to power a bitcoin loyalty programme for its customers.

Landry’s owns such restaurant chains as Morton’s, Bubba Gump Shrimp Co, Rainforest Cafe and Palm.

The loyalty programme will allow Landry’s Select Club members to earn bitcoin points when eating at a Landry’s brand establishment. When customers spend $250 (£186), they can earn $25 (£18) worth of bitcoin. Landry’s said the scheme will be available soon.

Landry’s will also keep a portion of its corporate treasury reserve in bitcoin under the care of NYDIG.       

The company said: “Customers that opt into the new bitcoin loyalty programme can receive points that track the value of bitcoin and can be redeemed in $25 reward increments based on the market price of bitcoin at the time they redeem.”

Pioneering concept for hospitality

Trey Zeluff, director of digital asset strategy at Landry’s, said: “Hospitality is the core of what we do, and offering great new options is an essential component of hospitality.

“We view bitcoin as a good choice for a portion of our own treasury, so we want to offer that choice to our customers as well. We’re proud to pioneer this concept for the hospitality industry in partnership with NYDIG.”

Patrick Sells, chief innovation officer at NYDIG, said: “We are thrilled to partner again with the Fertitta [CEO of Landry’s] family to bring our bold vision to life. Fundamentally, this partnership represents a huge milestone towards making bitcoin more accessible to all and allows for everyone to benefit from this asset class in more ways.”

Tilman Fertitta, the American billionaire businessman and television personality, is the CEO of Landry’s.

NYDIG acquires Bottlepay

On 5 November, NYDIG announced the acquisition of real-time bitcoin payments app Bottlepay.

The acquisition aims to strengthen NYDIG’s crypto offering and provide access to an open-payment network that enables people to make real-time payments anywhere in the world.

Further reading: Appetite for OLIO increases with $43m funding

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