Madonna photos to be Creatd’s third NFT drop

Photographs of Madonna, taken when she was a student in 1977, have been turned into NFTs

Singer/songwriter Madonna                                 
The auction began on 7 December and will last until 14 December – Photo: Alamy
                                

Creatd, the tech and content digital company and parent company of the OG Gallery, has announced its third non-fungible token (NFT) art drop which features candid photographs of the American singer/songwriter Madonna that were first published by Bob Guccione in September 1987.

The nude photographs of Madonna were originally taken by photographer Herman Kulkens while she was a dance student at the University of Michigan in 1977. Guccione then purchased the photos from Kulkens’ estate for $45,000 in 1987.

This purchase is proven by the settlement agreement, which is part of the OG Collection archives.

Auction will last for seven days

The one-of-a-kind NFTs are being auctioned by the OG Gallery through the OpenSea platform, the world’s largest marketplace for NFTs.

The auction began on 7 December and will last until 14 December. Each NFT will have a starting bid of 0.025 ethereum (ETH) or $110 (£83).   

Poll led to the Material Girls NFT

In order to find out which genre to focus its third NFT on, Creatd ran a poll. Results from the poll found that 57% of people wished to see a celebrity-focused NFT, while 22% voted to see NFTs featuring Penthouse Pets (a list of glamour models) and 16% wanted to see science-fiction art in NFT form.

The company said it will continue to communicate with its audience as it finalises which NFTs to run in 2022.   

Creatd CEO is a Madonna fan

Jeremy Frommer, CEO and founder of Creatd, said: “These photos are as notable today as they were in 1987 and continue to drive conversation about the boundaries of art and censorship.

This drop is particularly important to me, as I have always been a great fan of Madonna. 1984s Like a Virgin was a seminal album from my youth, as it was for so many. With this drop, we decided to open the bidding at essentially the cost of minting the NFTs and associated transactional fees – 0.025 wETH or roughly $100 USD – thus lowering the barrier to entry for participation in the auction.”

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