Mercedes Formula 1 and FTX announce partnership
The deal will span multiple race seasons and see Sir Lewis Hamilton don the FTX logo
The Mercedes Formula 1 (F1) Team and FTX the cryptocurrency derivatives exchange have announced a long-term partnership.
The Mercedes-AMG Petronas F1 Team’s partnership deal with FTX will span multiple race seasons. As part of this deal, the FTX logo will be featured on both the driver and the cars. The first time the logo will make an appearance is this Sunday 26 September at the Russian Grand Prix.
As a team partner the FTX logo will also be placed on the team’s fleet of Mercedes-Benz trucks, in the garage and on all partner logo displays in the trackside hospitality and communications facilities.
Lewis Hamilton can now ‘further expand the reach of FTX brand’
As a team member of the Mercedes-AMG Petronas F1 Team, Sir Lewis Hamilton can be used by FTX to ‘further expand the reach of the FTX brand to F1's global fan base through marketing initiatives’.
Hamilton has won a joint-record seven World Drivers’ Championships titles, which ties him with Michael Schumacher. FTX will also have access to fellow Mercedes teammate Valtteri Bottas.
Additionally, FTX Pay, a non-fungible token (NFT) collection and FTX’s corporate social responsibility initiatives which will be announced at a later date will also be looked at by Mercedes F1 to embark on.
FTX matches Mercedes F1 ‘relentless pursuit of performance’
Toto Wolff, team principal and CEO of Mercedes-AMG Petronas F1 Team, stated: “We are very excited to welcome FTX, one of the world’s leading cryptocurrency exchanges, to the Mercedes-AMG Petronas F1 Team. Their innovative spirit and creative energy in such a rapidly developing global industry make them a well-matched partner in our own relentless pursuit of performance. Together we look forward to creating new and exciting opportunities to engage with our fans and deliver world-class experiences for them.”
Sam Bankman-Fried, CEO and founder of FTX, said: “FTX is thrilled to partner with the reigning Formula One World Champions and current team point leaders, Mercedes-AMG Petronas, to continue amplifying our position as the leading global cryptocurrency exchange. Under Toto's leadership the entire Mercedes-AMG Petronas Formula One Team has been focused on excellence and they have leveraged innovation to help them become seven-time Constructors’ Champions. We look forward to watching Lewis Hamilton continue to challenge for his potential eighth Formula One World Drivers' Championship title across the remainder of the 2021 season.”