Metaverse platform founded by hall of fame cricketer receives $2.5m

Behaviol’s technology will be used to expand into offering other sports to play in the metaverse

Former Sri Lanka batter Kumar Sangakkara during day two of the First LV= Insurance Test Match between England and South Africa at Lord's Cricket Ground on 18 August, 2022 in London, England                                 
Kumar Sangakkara: the first game Behaviol released was Meta 11, which allows players to buy and train virtual cricket sports stars in the metaverse - Photo: Getty Images
                                

Behaviol, an esports metaverse platform co-founded by Kumar Sangakkara, a Sri Lankan International Cricket Council (ICC) hall of famer, has raised $2.5m (£2.17m) in seed funding.

The funding round was led by the Singapore-based investment firm Hangar X. The funds will be allocated to launching more games by Behaviol globally, Startup Daily reported.

The first game Behaviol released was Meta 11, which allows players to buy and train virtual cricket sports stars in the metaverse.

Sangakkara partnered with entrepreneurs Dr Dinuk Jayasuriya and Krishan Deegalla to create Behaviol.

Behaviol’s technology will be used to expand into offering other sports to play in the metaverse.

Platform ‘defines future of the sport’

Sangakkara said: “The idea of Meta 11 is rooted in cricket, because of our affinity for the sport.

“My background in cricket started out when I was 22 years of age, counting for 15 years of playing international sport for my country. As I reflect on my time playing the sport, and now looking to the future, it is extremely exciting to feel as though we could be creating a platform that ultimately defines the future of the sport that I grew up with.”

Deegalla, CEO of Behaviol, said: “Meta 11 is a paradigm-shifting technology that not only introduces players to a new method of gaming but creates a future-focused pathway that brings artificial intelligence to esports in the metaverse.”

Cricket NFT platform signs Indian ‘legend’

In January 2022, Rario, a non-fungible token (NFT) platform that enables fans to trade “iconic moments from cricketing history”, signed up the former Indian opening batsman Virender Sehwag.

The partnership “gives Rario the exclusive opportunity to leverage the legendary batsman’s finest cricketing moments in the form of NFTs,” the firm said

Sehwag said: “During my playing days, I always tried to think out of the box and come up with innovative solutions to improve my performance on the field and engage with my fans. Therefore, I am thrilled to join this journey with Rario, which is set to change the way fans interact with cricket.

“Until a few years ago, one couldn’t have imagined it would be possible for fans to do more than watch the game from the stands or on television. With NFTs, they can participate and own historical moments in cricket, which is incredible. I believe this is a great step for me to be closer to my fans.”

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