NFTs: Adidas enters the metaverse via Bored Ape sportswear

By Raffaele Redi

The Bored Aped Yacht Club community made the partnership official on its social networks

German multinational sports brand Adidas has signed a partnership with the Bored Ape Yacht Club (BAYC) non-fungible token (NFT) community after having entered the metaverse and dropped its first NFT.

Neither the company nor the BAYC community disclosed any details of the agreement, however, it is understood that it includes two more stakeholders – Pixel Vault’s Punks Comic and crypto investor Gmoney.

The BAYC community made the partnership official on its social network channels by publishing some of its famous characters dressing in clothes created by the German brand.

In particular, the BAYC Community shared on Twitter a picture of a 3D-model bored ape wearing a green tracksuit featuring the Adidas logo alongside the BAYC, Punks Comic and GMoney logos.

Adidas’s journey into the metaverse

The first Adidas NFT was released as a simple GIF image containing an important message for crypto and NFT enthusiasts: “For those of you in search of new playgrounds where possibilities are limitless, we invite you to join us as we voyage into the metaverse.”

“This digital collectable is our way of rewarding you for following your curiosity as we explore this new age of originality together. This token proves you were here from the beginning of this journey. Keep it safe, it may come in handy.”

The company added: “This is the first step in our journey to empower the creators of tomorrow to thrive in the metaverse – a place where anyone can express their most original ideas and be their most authentic selves. It will take some learning, some building and a leap of faith.

“If you’re already here, show us the way. If you’re new, come and join us. We can’t wait to see what we do together,” said the company.

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