NFTs: Stage11 to debut with David Guetta and Snoop Dogg

By Raffaele Redi

The music experience startup Stage11 announced it has raised a $5.8m seed round

David Guetta performs at FIB in Benicassim, Spain                                 
David Guetta performing live – Photo: Shutterstock
                                

The music experience startup Stage11 announced it has raised a €5m ($5.8m) seed round led by the European venture capital fund Otium Capital, backed up by founder and CEO Jonathan Belolo who worked with artists such as The Village People and Beyonce. Stage11’s first music experience is set to debut in 2022.

“Building immersive music events and experiences is just the first step. We are on a journey together to reimagine the way artists and brands connect, even co-create, with their fans and audiences. We are combining genres, realities and cultures to build something bold, thrilling and timeless, yet accessible and fun,” said Jonathan Belolo, founder and CEO.

The company stated it is setting out to redefine the interactive music experience by combining gaming, mixed reality and digital collectables, building a new creative canvas for artists, allowing them to invite fans to live, play, and create inside their performances and musical worlds.

The partnership with David Guetta and Snoop Dogg

Stage11 also announced partnerships with world-famous artists Martin Garrix, David Guetta, Snoop Dogg, Ne-Yo, Akon, French viral street dance artist Salif Gueye, and a key strategic fashion partnership with the Institut Français de la Mode.

“I’m super excited to partner up with Stage11 and work on amazing virtual experiences together. We’re currently working on my first virtual show with Stage11 and I can't wait to share more about this very soon,” said DJ Martin Garrix.

“Every day, we see that technology is influencing the entire fashion value chain and is having an impact on all processes. The development of metaverses is an additional step that is opening up a new field of expression for brands,” says Xavier Romatet, dean of the Institut Français de la Mode.

To realise his vision, Belolo said he will be joined by three co-founders, Jean-Philippe Braud and Gregory Dhonner, the co-founder and director of business development for Profirst, a leading luxury event agency for the most prestigious brands in fashion, beauty and art such as Armani and Chanel, and Mani Nordine, the president of American Artists Company specialising in managing A-list artists and celebrities bookings such as Rihanna and Lady Gaga.

Stage11 did not immediately respond to a request for comment. 

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