Company profile: Peloton

All you need to know about Peloton

Peloton Interactive was founded in New York in 2012 and has been dubbed the Apple of exercise.  Its market capitalisation is around £26bn and its instructors have become celebrities in their own right.

What does Peloton do?

Peloton is a global online exercise community with members in the US, Canada, Australia, Germany, the UK, and Australia.

The company gives its members access to online spinning classes using a computer screen fixed to a stationary bike which retails from $1,895.

Peloton was the idea of its CEO John Foley. Foley had got fed up with trying to fit his favourite spinning classes around his long working hours.

He was convinced interactive technology could allow time-strapped people like him to feel like they were working out in a studio cycling class, but in their homes.

Foley was one of the first five founding members and a year later, in 2013, a Kickstarer funding campaign helped get the company off the ground.

Peloton as a community

Peloton’s online instructors are now famous in their own right. Instructors such as Robin Erzon, Jess King and Ben Alldis have attracted large numbers of followers on their social media feeds; some live classes are attended by tens of thousands of members.

Peloton also has its own clothing line, and has launched collaborations with LuluLemon and Adidas.

It also runs online yoga, Pilates, running and meditation classes and has regular themed events.

What is Peloton known for?

Peloton Interactive’s main products include the stationary bikes which retail at between$1,895 and$2,945, and treadmills, which cost between $2,495 and $4,895.

  • Its other offerings include fitness apparel and accessories, including hand weights.

  • Members also pay a monthly fee to access live and recorded classes which are streamed in their home.

  • Peloton Digital app users can also access classes for a monthly fee, without having to buy a bike or a treadmill.

Peloton facts

3.6 million members worldwide.

Famous members/users include: Richard Branson, Roger Federer, Hugh Jackman and Rishi Sunak.

The company's fitness instructors, including Ben Alldis, Robin Arzon, Ally Love, Alex Toussaint, and Jess King are now celebrities.

PTON price history

Date Close Change Change(%) Open High Low
Jan 14, 2022 31.36 0.02 0.06% 31.34 32.24 30.29
Jan 13, 2022 32.04 -2.30 -6.70% 34.34 34.66 31.94
Jan 12, 2022 34.37 -2.03 -5.58% 36.40 37.09 34.34
Jan 11, 2022 36.39 1.99 5.78% 34.40 37.59 33.01
Jan 10, 2022 34.27 -0.91 -2.59% 35.18 35.41 32.17
Jan 7, 2022 35.41 1.45 4.27% 33.96 35.91 32.97
Jan 6, 2022 33.97 1.94 6.06% 32.03 34.58 31.46
Jan 5, 2022 32.03 -1.34 -4.02% 33.37 34.48 31.95
Jan 4, 2022 33.41 -1.82 -5.17% 35.23 35.34 32.33
Jan 3, 2022 35.23 -0.41 -1.15% 35.64 36.32 34.65
Dec 31, 2021 35.74 -1.30 -3.51% 37.04 37.31 35.59
Dec 30, 2021 37.08 2.73 7.95% 34.35 37.83 33.80
Dec 29, 2021 34.35 -0.74 -2.11% 35.09 35.62 33.86
Dec 28, 2021 35.09 -1.54 -4.20% 36.63 37.21 34.97
Dec 27, 2021 36.63 -1.77 -4.61% 38.40 38.72 36.41
Dec 24, 2021 38.47 -0.03 -0.08% 38.50 38.52 38.34
Dec 23, 2021 38.48 0.84 2.23% 37.64 38.73 35.84
Dec 22, 2021 37.64 -1.40 -3.59% 39.04 39.62 36.57
Dec 21, 2021 39.04 0.15 0.39% 38.89 39.70 37.87
Dec 20, 2021 38.89 -3.37 -7.97% 42.26 43.20 38.13

Peloton Interactive listed on the New York Stock Exchange in September 2019 and it is a component of the NASDAQ-100 index; Foley owns 8% of Peloton’s stock.

In December 2020 Peloton agreed to acquire fitness company Precor for $420m.

Peloton has its headquarters in New York. It owns several studios around the world including in England and Germany.

In May 2021 Peloton was forced to recall 125,000 of its treadmills, the Tread and Tread+ models, over safety issues after one child died and several children were injured.

In April the Consumer Product Safety Commission (CPSC) issued an ‘urgent warning’ imploring consumers to immediately cease their use of the Tread+ treadmill if they have pets or small children. The move is estimated to have lost Peloton £165m.

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Peloton Interactive Inc
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