Puma follows Adidas and Nike and dives into metaverse

By Raffaele Redi

The company owns an NFT portfolio estimated to be worth $76,000

PUMA's shop sign hanging in store                                 
Puma has been renamed on Twitter to Puma.eth - Photo: Shutterstock

German sports brand Puma has joined the metaverse, at the same time the company was renamed on Twitter to Puma.eth, the name of its non-fungible token (NFT) portfolio.

The Puma wallet includes 18 NFTs, all from animal-theme collections and is estimated to be worth around $76,000. The NFTs in the company wallet include Gutter Cat #1110, a Lazy Lions NFT, a Cool Cats NFT, and a Kuddle Koala NFT.

The company was also mentioned recently in partnership with the Gutter Cat Gang and Lazy Lions NFT teams.

“Excited to partner with Puma. What does everyone wish for in this partnership?” tweeted the Lazy Lion team.

In January 2022, rival sports company Adidas announced a partnership with apparel house Prada to launch an NFT collection. In December 2021, Nike announced the acquisition of virtual sneakers designer RTFKT to launch branded NFT collectables.

Job advertisements

Confirming Puma's ambitions to dive into the metaverse are two job ads posted on the company website.

The German sports brand is looking for a Digital Culture manager, and an Associate Creative Director with both the positions required to understand the metaverse.

In particular, the company is requiring candidates to have an “understanding of web3 including NFTs, gaming, metaverse, cryptocurrencies, and DAOs.”

The manager is also required to: “Build presentations and materials around Web3 projects while identifying meeting and vetting potential companies for Puma to partner within the Web3 space.”

The ads seem also to hint at the two partnerships as the candidates should “collaborate with cross-function teams including product, creative, communications, legal, and finance teams to be able to launch Web3 projects and help develop and execute Web3 executions.”

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