SSC Napoli to launch Fan Token on Socios.com
SSC Napoli, winners of the UEFA Cup in 1989, are set to launch the $NAP Fan Token soon
SSC Napoli, an Italian football club that plays in Serie A (the top tier of Italian football) and that won the UEFA Cup in 1989, has signed up to a partnership with Chiliz, the global blockchain provider for the sports industry, and will be unveiling a new Fan Token via fan engagement and reward app Socios.com.
The $NAP Fan Token will give SSC Napoli fans “unprecedented access to the club”. Holders of the $NAP Fan Token will be given the chance to vote in interactive club polls on the Socios.com app.
Additionally, $NAP Fan Token holders will be able to take part in quizzes, games and competitions with other fans from around the world and compete on a global leaderboard. This will allow them to earn real-life and digital club-related rewards, benefits and experiences.
It will also give access to exclusive club-related content and Socios.com’s geolocation-based, augmented reality (AR) feature ‘Token Hunt’.
Chiliz said details of when the $NAP Fan Token will be launched, and its price, will be revealed shortly.
Over 90 major sporting organisations have so far partnered with Socios.com, including FC Barcelona, Juventus, AC Milan, Manchester City and Arsenal.
The sixth Serie A team to partner with Chiliz
Serena Salvione, chief international development officer at SSC Napoli, said: “Partnering with Socios.com has a special value for us, being the brand more and more involved in global projects and driven by fans’ engagement objectives. We are constantly looking for new ways to make our fans feel part of the club in the digital environment and for them to have their voices heard on a daily basis.
”Socios.com will help us in doing that, and we can't wait to work closely with our new partner and come up with unique activation ideas,” Salvione continued.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “Napoli is a world-renowned club with an illustrious history and a proud, passionate fanbase.
“Today's announcement takes our roster of Serie A partners up to six teams; that means a quarter of Italy's biggest clubs are now using our platform to improve the fan experience for their global support.
“We have established a very strong presence in the Italian sports industry, but our mission to shift passive fans into active participants in Italy and around the world continues. There is so much more to come."
Bologna FC signed up to a partnership with Chiliz
Last week, Bologna FC, another Italian football club that plays in the Italian Serie A, signed up to a partnership with Chiliz.
Similar to SSC Napoli, Chiliz said details on when the $BFC Fan Token is to be launched will be “revealed shortly”.
Bologna FC have won the UEFA Intertoto Cup and are seven-time winners of the Serie A League. The UEFA Intertoto Cup was held for clubs that failed to qualify for the UEFA Cup, with the tournament being abolished in 2009.