What is Booking Holdings Inc?
Booking Holdings Incorporated was founded in 1997 by Jay S. Walker in Stamford, Connecticut under the name Priceline.com. The company was a leader in the online “name your price” model that allowed consumers to congregate offers for underpriced and discount travel bookings.
The company acquired Booking.com in 2005 – which would prove to be one of the most profitable acquisitions of the 2000s – for $133m (£102m, €113m) and subsequently changed its name on February 21, 2018.
Booking Holdings Inc. provides online travel and restaurant reservation and related services worldwide. The company operates multiple platforms, including Booking.com, KAYAK, Priceline, Agoda, OpenTable and Rentalcars.com, as well as offering travel insurance products. Through these subsidiaries the company offers bookings and reservations that connect travellers with flight deals, accommodation, rental cars, entertainment, dining choices and vacation packages. A large portion of the company’s revenues are generated outside of the USA.
The company is organised in Delaware and headquartered in Norwalk, Connecticut. Booking.com employs more than 26,000 staff globally as well as celebrity spokespeople, most notably the actor William Shatner. Jay S. Walker stepped down as a member of the board of directors in 2000 and no longer plays a role in day-to-day operations.
Past performance of BKNG stock price
Booking stock trading began on March 30, 1999. The IPO price was set at $16 USD and the price skyrocketed in the first day of trading, rising 331 per cent to close at $69. The IPO increased the value of the company to $12.9bn, at the time the largest first-day valuation of all time. The strong demand to invest in Booking stock made Jay Walker an instant billionaire and significantly raised the public profile of the company.
The surge in capital allowed the company to pursue strategic acquisitions in the coming decades and fuelled near continuous growth, realising a market capitalisation of $69bn in 2019. The Booking share price reached an all-time high of $2,206.09 on March 12, 2018. The company entered 2020 on an optimistic note, but as the travel industry faltered due to the coronavirus pandemic the Booking share price plummeted. The Booking share price settled at a 52-week low of $1,152.94 on March 23, 2020 losing nearly 50 per cent YTD. BKNG has traded within the 52-week range of $1,152.94-$2,094.
How to invest in Booking stock?
BKNG trading occurs on the New York Stock Exchange. Traditionally, those looking to invest in Booking stock would purchase shares or an index which includes BKNG. Traders are also able to purchase derivatives based on BKNG stock such as contracts for difference (CFD) or options.
Traders using the Currency.com tokenised trading platform are able to profit from upward or downward movements in the Booking share price without having to invest directly. Tokens are crypto derivatives whose value is linked to the value of a particular asset, in this case the BKNG price today. The token is registered using distributed ledger technology (DLT) the same way cryptocurrency is recorded. This technology allows for trading using crypto without the need to convert back and forth with fiat currency, saving on exchange fees. The utilisation of this technology allows for trading to be efficient, inexpensive and secure.
When trading tokenised stocks you can take a long or short position depending on whether you feel the price today is over or under-valued based on the price chart. If you think the price will decrease you can short the tokenised stock; if you think it will increase you can take a long position. Trading on Currency.com also allows traders to benefit from the leverage offered on the platform, up to 1:100.
Tokenised Booking stock trading guide
Trading tokenised Booking shares is no more difficult than regular stock. To begin trading, you will follow need to follow a few simple steps:
- Register for an account with Currency.com
- Deposit funds (with crypto or fiat) in the account.
- Determine the position size desired, accounting for leverage offered by Currency.com
- Determine your trading position (long or short) based on expected share price movement and purchase tokenised Booking shares derivatives. Currency.com matches the long orders from its clients with the sell orders and then hedges the unmatched orders through Capital.com, LMAX Digital or exchanges such as Binance, Bitstamp, Kraken, NASDAQ, NYSE and Gain Capital.
- Close your position when applicable. You can set a take-profit or stop-loss indicator to ensure you are not required to constantly monitor the price. Funds will deposit back to your account after closing and you can withdraw or take a new position.
Why trade tokenised Booking shares with Currency.com
Booking stock trading at Currency.com exchange has a number of advantages. Tokens are underpinned by robust and immutable blockchain technology; opening a trade will give you a token that tracks and moves according to the underlying instrument’s price.
- One-stop crypto trading platform
Trade tokenised Booking shares with Bitcoin or Ether; benefit from the stock’s price movements without turning your crypto assets into fiat.
Trade tokenised shares with a tight market spread; benefit from maker rebates and competitive taker fees.
Experienced traders can trade the world's top markets, like BKNG, with up to 1:100 leverage.
- Effective risk management
Manage your risks and secure your profits with stop-loss and take-profit orders; save your assets with negative balance protection.
We have a scalable and low latency order management system, which can execute 50 million trades per second.
Currency.com operates under new Belarusian regulation with best-in-class AML and KYC laws. Regulatory details and fees are upfront.