Zilliqa partners with three esports brands

Zilliqa is expected to reach a global valuation of around $1.8bn (£1.36bn) in 2022

Zilliqa logo shown on a smartphone                                 
Zilliqa believes that blockchain is moving from the fringes of traditional finance to the centre of our lives – Photo: Alamy
                                

Zilliqa, the layer-1 blockchain protocol, has partnered with three esports and gaming companies, Indonesian-based RPQ, Spain-based MAD Lions and Sweden’s Ninjas in Pyjamas.

The blockchain believes it is “quickly emerging as the blockchain-of-choice for the esports industry”.

Zilliqa is expected to reach a global valuation of around $1.8bn (£1.36bn) in 2022.

According to CoinMarketCap, Zilliqa (ZIL) is up 4.13% to $0.04751 following the announcement.

Official blockchain partner

As the esports brands’ official blockchain partner, Zilliqa will be implementing Web3-powered solutions such as tokenisation, non-fungible tokens (NFTs) and metaverse activations into the esports brands.

Zilliqa will create new environments that give esports fans easy access to play-to-earn games, promotional incentives, launch events, digital assets, autographs, viewing parties and giveaways.

The ZIL branding will be placed on team jerseys, content creator hoodies and be integrated into marketing campaigns.

“The creation of borderless gaming communities is inevitable”

Dr Ben Livshits, CEO of Zilliqa, said: “Being associated with the top, most-watched esports entities in the world is an honour. With millions of followers worldwide and a passionate fan culture, the creation of borderless gaming communities is inevitable. Thanks to Augmented Reality (AR) and Virtual Reality (VR) powered technology, we’ve created possibilities for gamers, influencers and fans to engage, earn and entertain as crypto and gaming join forces.

“This is not just a strategy but an exciting move for us. Why? Because it is a solid use case that clearly shows adoption is accelerating, and that blockchain is moving from the fringes of traditional finance to the centre of our lives.”

Zilliqa has also now appointed a new head of sporting and gaming, Tom Fleetham, who is “committed to building products for the esports and gaming sector”. Fleetham previously worked for IBM as a sports and entertainment lead.   

Fleetham said: “Our esports partners provide us with access to huge audiences of highly engaged, tech-savvy fans. We’re excited by the prospect of building web3 experiences for these fans and enable new ways to engage with and support the players and teams they’re passionate about.

“I firmly believe that gaming will be the sector that drives the next exponential growth in blockchain users. These types of partnerships can accelerate that adoption.”

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